Hey! I’m Juan — a fullstack marketer, startup operator, & geography nerd. 👋

Built the Growth, Content, & Product Marketing functions from 0 to 1 at thirdweb—leading 15+ product launches, PM’ing our website (& building some of it), owning all written content (blogs, guides, case studies, email, socials), heading up growth engineering projects, & more.
Broke into tech as a Growth Marketer at Mixpanel—working on SEO, PM'ing our website(s), & expanding our marketing efforts globally. Led & supported cross-functional projects across content, product marketing, CRO, ABM, community, & events.
Headed up a team of 6 & all things marketing at the NU Entrepreneurs Club, where we hosted 20+ events for 1,000+ budding student founders.

Highlight: Covid forced us to move our end-of-semester Demo Day online in the span of a week. We hit a record live audience of 600+ & got featured on Northeastern News.

Led marketing campaigns & content strategy for IDEA: NU's venture accelerator, which supported 450+ active ventures & had launched 80+ (raising $250M+ in external funding) at the time. Revived the Bright IDEAs podcast.
Did tons of work with & within early-stage startups. Met lots of awesome founders & investors through fellowships at Dorm Room Fund and Ripple Ventures.
Was part of a small-but-mighty Product team of 3 as a PM Intern at Reebok.
Grew a personal photography brand on IG. Got featured on some big pages.

Do things with urgency
Commit
When procrastinating, tell yourself you’re gonna do the thing for just 2 minutes
Growth is cringing at how little you knew 6 months ago
Procrastination is often fear in disguise
Nothing worth doing is easy

Notes